building savings plan
– What young adults think about building savings
– How many have a building savings contract
– The most popular building societies
– What image does building savings have
– How important is future home ownership
– Did young adults grow up in their own home or in rented accommodation?
– What is the current housing situation like?

communication
– Where financial providers should advertise
– Which topics are interesting for young customers
– Which type of communication is preferred
– In which social media channels should providers have a presence
– When would you like to be contacted
– How important are reviews and recommendations
  when selecting financial providers?
– Where can you find out about financial providers and financial products
– How important are financial influencers
– Use of mobile apps for finance
– Deficiencies in advertising by financial providers