With Best Match We offer banks and insurance companies a unique matching tool that compares your company and/or your offering with the expectations of young people. Find out where your strengths lie – and where expectations are missed. Use the results for brand management, product development or internal communication. You will receive a data-based compass for your positioning in the market of the future.

What is being measured?
- Value compatibility with Gen Z and Gen Y
- Perception issues such as trust, sustainability, price-performance
- Attitudes towards digital services, communication, advice

Process:
We use three different AI models—based on predefined prompts—to determine your company's AI rating. Additionally, you answer approximately 25 target group-relevant questions using our online tool.
The Best Match algorithm compares your information with the survey results of the young target group and the results of the AI evaluation. This provides you with a comprehensive report with a matching score, strengths and weaknesses profile, and clear recommendations for action.