Total participants surveyed: + 10.000 Participants per question: min. 500 Age group:
- 16 to 35 years Survey type: representative online survey Survey period: 01.05.2025 to 01.10.2025
Price (both age groups): € 850,- (*plus VAT)
Abroad: on request
– Definition of security – Security priorities – Influence on life decisions – Importance of reserves – Sources of financial security – Attitude towards debt – Security-providing insurance – Biggest money worries – Security through life planning – Freedom vs. Security – Safety at work – Trust in state protection – Concern about cybercrime – Experience with online security issues – Trust in data protection
– Interest in cyber insurance – Focus on everyday risks – Subjective feeling of security – Role of the family – Proximity to home & security– Global concerns – Comparison with parents’ generation – Security-enhancing innovations – Preferred security products – Role of AI for security – Confidants – Information channels – Need for transparency – Influence of role models – Interest in safety score
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