Youth & Finance
Current study on young people between the ages of 13 and 20 and their attitudes towards the topics of money, asset accumulation, banks and building societies
The topics
1. Money in general
– How important is it to have a large fortune later on
– How much money 13 to 20-year-olds have at their disposal each month
– Where young people get their money from
– How “wealthy” 13 to 20 year olds find themselves
– How “wealthy” is the circle of friends of 13 to 20 year olds
– Preferred payment method for young people
– How 13 to 20 year olds manage their money
– How do young people rate their investment know-how
– Where do young people get information about money and finances
– What topics are young people particularly interested in in the field of finance – Do young people use the internet currency “Bitcoin”
– Young people use the payment service provider “Paypal”
– Young people use mobile banking and apps
2. Fortune
– What are the assets of young people
– How many euros do young people save per month
– What young people think about wealth accumulation
– Important criteria for an investment
– How do young people think about old-age provision
– How would young people invest their money
– Do 13-20 year olds own shares in mutual funds
– Do teenagers own stocks
– Have 13 to 20-year-olds ever dealt with stocks – Are young people allowed to overdraw their accounts
– Do 13 to 20 year olds have debts
– How high are the debts of the young people
– What young people would take out a loan for
– Have young people ever made an installment purchase?
3. Banks
– Do young people have a current account at a bank or savings bank
– At which bank do young people have a current account?
– At which bank do young people have a savings account?
– How young people do their banking
– Do young people use “financial apps”
– What is important to young people at a bank
– How important is the physical proximity to a bank
– What 13 to 20 year olds think of banks in general
– What kind of bank cards do young people have
– 13-20 year olds own credit cards
– Which provider is the credit card from?
– What do young people like about credit cards
– Are teenagers in the same bank as their parents
– For what reasons young people would switch banks
– How important is personal financial advice
– How young people want to be advised on finances
4. Advertising, Communications and Social Media
– Which banks do good advertising
– Which banks do bad advertising
– Shortcomings in the advertising of banks in general
– In which social networks should banks have a presence?
– Are young people fans of their banks on Facebook
– Would young people become fans of your bank on Facebook
– What would be important to young people on their bank's Facebook page
– What do young people expect from a bank’s Facebook presence
– Which are the most popular banks?
– How popular are the following banks: Commerzbank, Deutsche Bank, HypoVereinsbank, Postbank, Santander, Sparda-Bank, Sparkasse, Volks- und Raifeisenbank, ING-DiBa
– Which advertising media appeal to young people the most
– Which financial topics are interesting for young people
– Why would young people go to their local bank branch
5. Building savings
– What 13 to 20 year olds think about home savings
– How many 13- to 20-year-olds have a home savings contract
– Where would you conclude your home savings contract
– At which building society are young people customers
– Did young people grow up in their own home or rented
– Do young people want to own their own home later on?
– What is the current housing situation like?
– Good advertising: building societies
study profile
Participant: 1,000 people
Age range: 13 to 20 years old
Type of survey: representative online survey
Price: € 990 (plus VAT)
English 
German