How do 21 to 29 year olds feel about finances?
How do young people feel about building wealth?
And what is actually important to young people in a bank? It's questions like these that financial service providers should ask themselves every year.
This industry study, with which Youngcom! examines this topic comprehensively.

3. Banks
– Do young adults have a current account at a bank or savings bank
– At which bank do young adults have a current account
– At which bank do young adults have a savings account
– How young adults do their banking
– Are young adults using “financial apps”
– What is important to young adults in a bank
– How important is the physical proximity to a bank
– What young adults think of banks in general
– What type of bank card do young adults have
– Do young adults own credit cards
– Which provider is the credit card from?
– What do young adults like about credit cards
– Are teenagers in the same bank as their parents
– For what reasons young adults would switch banks
– How important is personal financial advice
– How young people want to be advised on finances

4. Advertising, Communications and Social Media
– Which banks do good advertising
– Which banks do bad advertising
– Shortcomings in the advertising of banks in general
– In which social networks should banks have a presence?
– Are young adults fans of their banks on Facebook
– Would young adults become fans of your bank on Facebook
– What would be important on the bank's Facebook page
– What do young adults expect from a bank's Facebook presence
– Which are the most popular banks?
– How popular are the following banks: Commerzbank, Deutsche Bank, HypoVereinsbank, Postbank, Santander, Sparda-Bank, Sparkasse, Volks- und Raifeisenbank, ING-DiBa
– Which advertising media appeal to young adults the most
– Which financial topics are interesting for young adults
– Why would young adults visit their local bank branch

5. Building savings

– What young adults think about home savings
– How many young adults have a home savings contract
– Where would you conclude your home savings contract
– At which building society are young adults customers
– Have young adults grown up in their own home or rented
– Do young adults want to own their own home later on?
– What is the current housing situation like?
– Good advertising: building societies