NEXT GEN FINANCE 2025
Current study on young adults aged 16 to 35 and their attitudes
on the topics of investments, pension provision, finances and assets.
METHODOLOGY
Total participants: 13,540
Participants per question: min. 500 per age group
Age groups: 16 to 25 years; 26 to 35 years; (+35 years)
Survey type: Online survey, randomized representative
Survey period: May 1, 2024 to October 1, 2024
Price per age group: € 1,200,-* (*plus VAT)
Abroad: € 1,300 *
SET price (both age groups): € 1,900 (*plus VAT)
Abroad: € 2,200
pension and finance
– At what age does financial planning become an issue?
– Preference for sustainable financial offers
– What is important when investing money
– Investment forms for retirement provision
– How important is your own financial planning
– How important is your own financial education
– The financial future compared to the parents
– The current financial situation
– What role does school play in financial education
– Cryptocurrencies and alternative investment forms
– Who has influence on financial decisions
– How important is personal advice
– Where young adults get their money
– How high is the regular savings rate
– Do young adults own stocks
– Do young adults have debts
financial providers
– Which advantages are important for financial providers
– How to get in touch with financial providers
– How important is personal contact
– Use of new financial services (e.g. apps)
– How important is the geographical proximity to the financial provider
– The most important criteria when selecting financial products
– Sustainable engagement with financial providers
– Transparency of costs and services
– Reasons for termination by financial providers
– Use of comparison portals
– Acceptance of digital contact tools (e.g. chat bot or AI consultant)
– The most important services of financial providers
– Which financial products interest young people
– Which payment service providers are popular
– The most popular banks in 2024
– The most popular sustainable banks in 2024
– The most popular trading providers
– The most attractive financial products in 2024
building savings plan
– What young adults think about building savings
– How many have a building savings contract
– The most popular building societies
– What image does building savings have
– How important is future home ownership
– Did young adults grow up in their own home or in rented accommodation?
– What is the current housing situation like?
communication
– Where financial providers should advertise
– Which topics are interesting for young customers
– Which type of communication is preferred
– In which social media channels should providers have a presence
– When would you like to be contacted
– How important are reviews and recommendations
when selecting financial providers?
– Where can you find out about financial providers and financial products
– How important are financial influencers
– Use of mobile apps for finance
– Deficiencies in advertising by financial providers
English 
German