The YoungBrandAwards have been the largest independent online voting in Germany since 2011. Here consumers directly choose the most popular brands, the employers with the best benefits and the most interesting new products. The voting thus reflects the opinion of consumers on 100%.
Methodology: Representative online survey (random) Survey period: 05/01/2023 to 10/01/2023, 12:00 noon Interviewed age group: from 16 years Core target group: 16 to 35 years
Brands
– Brand values/comparison of brands (innovation, sympathy, trust, sustainability, trendyness) – Additional questions for the respective fans/followers – Additional questions for your own voters – Category questions
– Awareness of the employer and offer – Benefits for employees – Interest in the employer – Evaluation of the benefits
finance and insurance providers
– Product Service Awareness – Product Service Features – Product service interest – Innovation, sympathy, trust, sustainability – Individual additional questions
BETTERACT
The betteract sustainability survey is a regular, independent survey on the perception of companies' commitment to sustainability. With the help of our own survey tool and the self-developed survey system, we measure how companies whose sustainable projects, products and services are perceived by different stakeholder groups. Methodology: Representative online survey (random) Survey period: 06/01/2023 to 11/01/2023, 12:00 p.m Interviewed age group: from 16 years Number of participants: 8.000
Responsibility ranking
– Ranking of ecological and social commitment (TOP 100) – Awareness of the engagement – Additional questions for the fans/followers – Additional questions for your own voters – Category questions
single query
– Awareness engagement – Awareness of individual measures – Evaluation of individual measures – credibility/trust – expectations/desires
English 
German