YOUNG ADULTS
Service and advice 2026

Titel Service und Beratung 2025-1

METHODOLOGY

Total participants surveyed: + 10.000
Participants per question: min. 500
Age group:
- 16 to 35 years
Survey type: representative online survey
Survey period: 01.05.2025 to 01.10.2025

Price (both age groups): € 850,- (*plus VAT)
Abroad: on request

AVAILABLE FROM 06.11.2025.

Table of contents

– Trust in banks and advisors
– Human vs. App – Trust Comparison
– Preferred consulting formats
– Top topics in consulting
– Criticism of traditional consulting
– Expectations of digital consulting
– Desired banking app features
– Social media as a source of finance
– Sustainability in financial decisions
– Role of the bank in everyday life
– Preferred contact channels
– Expectations of consultants
– Ideal consulting experience
– Reasons against consulting
– Interesting additional services

 

– Trust in AI consulting
– Availability of the consultant
– Place of consultation
– Important consulting topics
– Vision of the future of consulting
– Timing of consultation
– Language & Tonality
– Importance of trust
– Make an appointment
– Credible sources of information
– Reasons for changing banks
– Interest in pension products
– Preferred information formats
– Role of gamification
– Important consultant characteristics


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