Total participants surveyed: + 10.000 Participants per question: min. 500 Age group:
- 16 to 35 years Survey type: representative online survey Survey period: 01.05.2025 to 01.10.2025
Price (both age groups): € 850,- (*plus VAT)
Abroad: on request
– Trust in banks and advisors – Human vs. App – Trust Comparison – Preferred consulting formats – Top topics in consulting – Criticism of traditional consulting – Expectations of digital consulting – Desired banking app features – Social media as a source of finance – Sustainability in financial decisions – Role of the bank in everyday life – Preferred contact channels – Expectations of consultants – Ideal consulting experience – Reasons against consulting – Interesting additional services
– Trust in AI consulting – Availability of the consultant – Place of consultation – Important consulting topics – Vision of the future of consulting – Timing of consultation – Language & Tonality – Importance of trust – Make an appointment – Credible sources of information – Reasons for changing banks – Interest in pension products – Preferred information formats – Role of gamification – Important consultant characteristics