As a leading youth marketing agency, we pay attention to the latest trends and developments. We invest in extensive research and analysis to stay up to date and to be able to offer customized solutions. We not only observe the changes in the media, but also in society and technology in order to give our customers (e.g. from the finance and insurance industry) a 360-degree understanding of the young target group. With our public voting, surveys and studies, we regularly monitor economic, cultural and technological changes in the young target groups.
WHICH TOPIC DOES YOUR YOUNG CUSTOMERS EXCITE?
We support NON-HIGH-INTEREST companies in finding a topic. Because classic communication is just one building block for success with 16 to 35 year olds.
In our research, for example, we pay special attention to the gaming market and the needs of young gamers. We analyze games and gaming platforms to understand what trends and preferences exist among young people. In this way, we can develop successful marketing strategies for our customers that are precisely tailored to the target group.
Sustainability is an important factor in today's society, especially among young consumers. That is why we also consider the aspects of sustainability and environmental awareness in our work.
We develop pop culture strategies that not only meet the needs of the young target group, but also meet the high demands of authenticity.