NEXT GEN INSURANCE 2025

Current study on young adults
aged 16 to 35 and their attitudes towards insurance
and prevention.

METHODOLOGY

Total participants: 13.540
Participants per question: min. 500 per age group
Age groups:
16 to 25 years
26 to 35 years
Survey type: Online survey, randomized representative
Survey period: 01.05.2024 to 01.10.2024
Price per age group: € 1,200,-*
SET price (both age groups): € 1,900
Abroad: on request
(*plus VAT)

insurance in general

• Which features of an insurance are important

• Which features of an insurance are required

• How to contact insurance companies

• How important good service is for insurance companies

• How important is personal contact in insurance

• In which areas more commitment is expected from insurance companies

• How many insurance contracts exist

• How important is the physical proximity to the consultant

• The most important criteria when choosing an insurance

• Sustainable commitment in insurance: obligation or option?

• transparency of costs and services

• Reasons for Termination of Insurance

• Use of comparison portals for taking out insurance

• Acceptance of new digital tools (e.g. chat bot or AI advisor)

• The most important services of insurance

• Which insurance policy is planned (in the next 1 to 2 years)

• Which insurances interest young people

• TOP 6 Insurance Companies 2025

pension and finance

• How important is home ownership

• preference for sustainable insurance

• At what age does financial planning become an issue?

• What is important when investing money

• Retirement provision: Where to invest

• How important is your own financial planning

• How important is financial education

• How is the financial future assessed in comparison to the parents

• The current financial situation

• What role does/does school play in financial education

• Cryptocurrencies and alternative investment forms

• Friends, family and institutions: who influences financial decisions?

• How important is personal advice when it comes to finances?

communication of insurance companies

• Where insurance should appeal to young customers

• Which topics should insurance companies address to young customers

• Which method of communication with your own insurance company is preferred

• Insurance on social media?

• When would you like to be contacted by your insurance company

• How often you want to be contacted by your insurance company

• How important are reviews and recommendations when choosing insurance?

• video message or chat with the service team

• Where can you find out about insurance and insurance offers

• How important are financial influencers/insurance influencers

• Use of insurance mobile apps

• Criticism of insurance advertising