NEXT GEN INSURANCE 2025

Current study on young adults aged 16 to 35 and their attitudes
on the topics of insurance and pension provision.

pension and finance

    How important is home ownership

    preference for sustainable insurance

    At what age does financial planning become an issue?

    What is important when investing money

    Retirement provision: Where to invest

    How important is your own financial planning

    How important is financial education

    How is the financial future assessed in comparison to the parents

    The current financial situation

    What role does/does school play in financial education

    Cryptocurrencies and alternative investment forms

    Friends, family and institutions: who influences financial decisions?

    How important is personal advice when it comes to finances?

communication of insurance companies

    Where insurance should appeal to young customers

    Which topics should insurance companies address to young customers

    Which method of communication with your own insurance company is preferred

    Insurance on social media?

    When would you like to be contacted by your insurance company

    How often you want to be contacted by your insurance company

    How important are reviews and recommendations when choosing insurance?

    video message or chat with the service team

    Where can you find out about insurance and insurance offers

    How important are financial influencers/insurance influencers

    Use of insurance mobile apps

    Criticism of insurance advertising

insurance in general

    Which features of an insurance are important

    Which features of an insurance are required

    How to contact insurance companies

    How important good service is for insurance companies

    How important is personal contact in insurance

    In which areas more commitment is expected from insurance companies

    How many insurance contracts exist

    How important is the physical proximity to the consultant

    The most important criteria when choosing an insurance

    Sustainable commitment in insurance: obligation or option?

    transparency of costs and services

    Reasons for Termination of Insurance

    Use of comparison portals for taking out insurance

    Acceptance of new digital tools (e.g. chat bot or AI advisor)

    The most important services of insurance

    Which insurance policy is planned (in the next 1 to 2 years)

    Which insurances interest young people

The Top Insurance Companies 2024-2025

METHODOLOGY

Total participants: 13,540
Participants per question: min. 500 per age group
Age groups: 16 to 25 years; 26 to 35 years; (+35 years)
Survey type: Online survey, randomized representative
Survey period: May 1, 2024 to October 1, 2024
Price per age group: € 990,-*
Abroad: € 1,100 *
SET price (both age groups): € 1,500
Abroad: € 1,700
(*plus VAT)

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